Alpha Airlines is a luxury subset of Delta that targets premium leisure and corporate travelers. The name Alpha embodies an adventurous and individualistic spirit that parallels the customized flying experience. The calm, subtle gradient lines were inspired by sunsets viewed from the sky and LED mood lighting in airplanes. The trip summary screen changes color to signify a finished task. The logo's typography draws inspiration from Delta's 1959-1967 and 1962-1993 iterations. The Alpha logo is a shadow of a plane wing, complimenting Delta’s current logo. The pictograms emphasize cutting-edge and personalized customer service. Share Tech Mono, used on the Book Flight screen, speaks to traditional airport signage while adding a personalized touch to the identity. The airline is elevated, modern, sleek, and bold, paving the way for commercial travel to become desirable again.
Alpha Airlines
brand identity, interactive
2023
is a student / designer with particular interests in typography / sustainable and ethical design / interaction design / information design / was an intern at Span / is studying in the MDes Basel program / resumé / linkedin / inquiries at desiree@srfam.com
Alpha Airlines is a luxury subset of Delta that targets premium leisure and corporate travelers. The name Alpha embodies an adventurous and individualistic spirit that parallels the customized flying experience. The calm, subtle gradient lines were inspired by sunsets viewed from the sky and LED mood lighting in airplanes. The trip summary screen changes color to signify a finished task. The logo's typography draws inspiration from Delta's 1959-1967 and 1962-1993 iterations. The Alpha logo is a shadow of a plane wing, complimenting Delta’s current logo. The pictograms emphasize cutting-edge and personalized customer service. Share Tech Mono, used on the Book Flight screen, speaks to traditional airport signage while adding a personalized touch to the identity. The airline is elevated, modern, sleek, and bold, paving the way for commercial travel to become desirable again.